An oasis of calm hidden away in London’s Little Venice, Clifton is the capital’s oldest garden nursery. Well known for its extraordinary quality of plants and landscaping services, the organisation nevertheless needed to work hard to attract new customers. Visual Philosophy developed new branding for Clifton’s that sought a fine balance between the organisation’s heritage and a fresher, contemporary style that would accompany a move into a larger retail offering for home accessories. We have continued to work with Clifton over the years, and most recently developed a 160th anniversary branding, which included an exhibition of the nursery’s history.