Bodleian Library

Brand Identity

1/4 + 3/4

The Bodleian Library, Oxford’s main research library and a major tourist attraction, commissioned us to refresh its visual branding. The need stemmed from organisational changes over the past 40 years and the challenge of engaging diverse audiences, from scholars and faculty to visitors and event clients.

Our brand audit informed a new strategy and identity. The existing marque—David Gentleman’s 1980s rendering of the Divinity School—was to be retained, but its intricate 3D design posed usability challenges. We refined it into a simpler, more adaptable logo, paired with elegant typography to balance heritage with modern functionality.

With the new identity in place, we created comprehensive brand guidelines covering all applications, from signage and publishing to retail and web. We also developed materials for the Bodleian Friends programme, shops, and event marketing, ensuring a cohesive and flexible brand for the library’s future.

Bodleian Library

Brand Identity

1/6 + 5/6

The Bodleian Library, Oxford’s main research library and a major tourist attraction, commissioned us to refresh its visual branding. The need stemmed from organisational changes over the past 40 years and the challenge of engaging diverse audiences, from scholars and faculty to visitors and event clients.

Our brand audit informed a new strategy and identity. The existing marque—David Gentleman’s 1980s rendering of the Divinity School—was to be retained, but its intricate 3D design posed usability challenges. We refined it into a simpler, more adaptable logo, paired with elegant typography to balance heritage with modern functionality.

With the new identity in place, we created comprehensive brand guidelines covering all applications, from signage and publishing to retail and web. We also developed materials for the Bodleian Friends programme, shops, and event marketing, ensuring a cohesive and flexible brand for the library’s future.

Bodleian Library

Brand Identity

5/12 + 7/12

The Bodleian Library, Oxford’s main research library and a major tourist attraction, commissioned us to refresh its visual branding. The need stemmed from organisational changes over the past 40 years and the challenge of engaging diverse audiences, from scholars and faculty to visitors and event clients.

Our brand audit informed a new strategy and identity. The existing marque—David Gentleman’s 1980s rendering of the Divinity School—was to be retained, but its intricate 3D design posed usability challenges. We refined it into a simpler, more adaptable logo, paired with elegant typography to balance heritage with modern functionality.

With the new identity in place, we created comprehensive brand guidelines covering all applications, from signage and publishing to retail and web. We also developed materials for the Bodleian Friends programme, shops, and event marketing, ensuring a cohesive and flexible brand for the library’s future.